ISU Insights
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00:00Listen, there's a reason why you major labels feel the need to keep this cycle up, which
00:16is no problem, but the people have to know.
00:21For you to even contact Dailymotion and say, yo, remove that part two of Industry Secrets
00:27Unlocked.
00:28I'm like, nigga, really?
00:31Yo.
00:32I mean, what's the matter?
00:35Like, come on now, you don't think people should know that the majority of the reason
00:49why all these artists join majors is because they don't have the heart, mind, and soul
00:59to do it independently?
01:01Not even that.
01:05They don't have a bank personally for themselves to have business with, to draw a loan and
01:15invest in their career.
01:16They have to depend on you.
01:18That's an established company whose bank already trust them to draw out more than just a grand,
01:25like millions and so, to invest in a career.
01:29That's why they join you.
01:31They join you because of the circumstances they're in, the hood, city, streets.
01:38They want to leave so badly, they don't got it like that on them.
01:42They don't even got a bank account to their name.
01:46So for you to come in the hood with your suits and ties or whatever dress where you want
01:52to dress up in, not just suits and ties, because there's no shade and no disrespect to people
01:57who dress up neat.
01:59It's just that the way you present yourself to them saying, I can make a deal with you,
02:06you sign or you see them blowing up with a video that they create independently, right?
02:13And decide to give them a contract, call them up and say, pull up over here and let me do
02:17a business deal with you and you do it.
02:22And now they have a loan they have to pay off.
02:28They have a loan they have to deal with while the indie artists, they don't have none of
02:34that to deal with.
02:35They got a bank that trusts them, hopefully that trust them enough to, hey, I want to
02:49invest in my career, my business.
02:52I want to draw a hundred grand out of Bank of America.
02:57Or if you're with TDI, Chase, whoever, Wells Fargo, whoever you are with, Citibank, like
03:07I said, whoever, I want to draw this amount of money and put towards my career, put towards
03:13my business and evolve, elevate.
03:18They can do that all what the majors do, all majors do is use loans to increase people's
03:25career and in hopes that you pay off the loans that they borrow from the bank that
03:32want interest, the CEO from another business that look out for them, their parent company
03:38that you want to go through all of that shit.
03:41You want all these people to go through all of that shit.
03:44By all means, it's all up to y'all.
03:46Like I said, not many people can strive.
03:50Not many people can always strive and prosper.
03:53Not many people can always have the heart, mind and soul to become that tough from the
04:06bottom going up like a young dolph, like a Nipsey Hussle, like a Master P.
04:14No one have it like that to want to make their way in the business independently.
04:24Matter of fact, you want to know why people like J Cole and Kendrick Lamar decided to
04:30go the independent route because the niggas like me, they see what they can gain from
04:36it a lot.
04:37P.G.
04:38Lang see what's up, Dreamville see what's up.
04:43They know they know and they want the piece of the pie of the benefits they can gain all
04:50of that.
04:52And I don't mind.
04:53I said, welcome to the independent side, brother.
04:57Welcome, join down to even sizzle wants to be a part of that, even though she's with
05:03T.D. and RCA, even she want to be a part of that.
05:07Why else she made a project as similar to my in the label and business joint?
05:15That is S.O.S.K.
05:17H.O.O.
05:18So so smooth and cool.
05:20She wants to be a part of that in the movement as well.
05:23She won't be in the as well.
05:26So it's like she want me to look out for her, too.
05:28So I understand there's some benefits to this side of the Indies.
05:34Everyone wants to join us, join the masterpiece, the dolphs, the the Nipsey.
05:39Well, they're dead.
05:41Dolph and Nipsey are dead.
05:43Rip to them.
05:44They want to join us both.
05:46Me and masterpiece.
05:47I mean, shoot.
05:48Look at Snoop Dogg.
05:49Look how successful he is with his joint because of masterpiece lessons after he left should
05:55night's death row.
05:57And now he owns death row boss man shit.
06:01Well, chess move, West Coast legend, king of the West Coast, where he gave the crown
06:06to Kendrick.
06:07So it is what it is, Jay-Z.
06:13With Dame Dash did his thing.
06:18Now he's doing his own thing with Rock Nation, Dame Dash still got percentage of everything
06:22Jay-Z, though, and is willing to sell half to make more money.
06:27So look at him as well.
06:30They want to join us, bro.
06:32They want to join us, niggas.
06:34We really doing stuff and it's all right.
06:38It's all right.
06:41Just don't silence us when we speak the goods.
06:44We just trying to let people know you can do it on your own.
06:47You don't have to join majors anymore.
06:49This is a new year.
06:50We ain't trying to kill off all you majors.
06:53Y'all majors are needed.
06:57But you need us the most.
06:59You need us to survive Universal Music Group.
07:02You need us to survive Def Jam, Capitol Records, RCA Records, Island Records, Republic Records.
07:13You need us to survive, us indie artists.
07:16Because you know why mainstream is always alive?
07:20Because of independent businesses.
07:22That's the secret.
07:23That's the industry secrets.
07:25Getting mainstream is because of indie artists, independent people making everything popping
07:32for mainstream.
07:33So hey, it's facts, it's truth.
07:40The reason why many signed with majors is because they don't got it like us indie people.
07:44They don't got the heart, mind and soul to push and own this shit from the ground up.
07:51Hey, I'm just saying.
07:55I'm just saying.