1960 JFK political ad - inside a typical family home
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00:00This is the Sills family.
00:03Recently, John F. Kennedy visited the Sills.
00:06Mr. and Mrs. Sills are facing one of the great problems
00:09that all American families are now facing,
00:11and that is the great increase in the cost of living.
00:14Our rent has gone up, our food, our cleaning of our clothing,
00:20buying of the clothing, our gas and electric
00:23and our telephone bills have gone up.
00:25What's been your experience, Mrs. Sills,
00:27as far as keeping those two daughters of yours?
00:29We're very concerned with their future.
00:31We would like both of them to go to college.
00:33Have you been able to put much aside?
00:35No, unfortunately not right now.
00:37One of the things which I think has increased the cost of living
00:41has been this administration's reliance
00:43upon a high interest rate policy.
00:45My own judgment is that we're going to have to
00:48try to do a better job in this field.
00:50Yes, we can do better.
00:52But to do so, we must elect the man who cares
00:55about America's problems.
00:57We must elect John F. Kennedy, President.