ISU Insights
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00:00Stand out. That's how many people in this world end up becoming very, very wealthy,
00:11very, very rich. Because what they have as a brand stands out. Nobody wants to be the
00:21same like everybody else. You can never get a lot of money, you can never get a lot of
00:26attention if you are the same. You have to stand out. Do not be like the crowd, do not
00:34be like society. Stand out. The wealthiest people in this world are the wealthiest people
00:43in this world because they what? Stand out. Also, you are a brand. To all artists out
00:54there that feel as though dropping a lot of music or actors and actresses out there that
01:03feel like they do a lot of movies so they should get so much attention than the next.
01:11You are content creators that drop a lot of videos and wonder why they not getting a lot
01:17of attention than these other content creators. You forgot you're a brand. You're more than
01:24an actor or actress, a musician, a content creator. You're a brand. You need to build
01:31an empire also and slap a trademark on it like a copyright symbol and everything. So
01:38anything you do, it can build up your worth. You're a brand. No matter how much movies
01:45you do, how much videos you drop, how much albums you drop, songs you drop, that person
01:52that does the same thing like you, but have a good promo and know that they're a brand
02:00and do a lot of commercial and based off of their discography and catalog, they will be
02:0710 times better than you and more legendary because they know they are what? A brand.
02:14And they don't care if they have to go with gimmicks and all that stuff and constantly
02:21repeat what their brand is about. Say the name over and over. Whack-a-mole it in your
02:26head like how every commercial whack-a-mole the same theme song, the same product in your
02:33face every day on your phone or TV. It's called trying to be relevant, not trying to be staying
02:41to be relevant and using business skills and business marketing intelligence to get
02:52you forever stapled in people's heads. Make the name ring bells more than doorbells. You
03:04have to keep in mind you are more than just artists, more than just musician, more than
03:12just content creators, more than just actors and actresses. You are a brand. So many people
03:18feel like they're not better than this. They don't get this much love. How this artist
03:23get a lot of love, how this artist is a lyricist and speak more truth and speak more than this
03:33artist right here that don't even have a good catalog. These songs not even like that. They
03:39can't even match with the greats because that artist know they are a brand. They are a brand,
03:46not just a goddang person that just drops music all day. Look at A$AP Rocky. He know he's more
04:00than just an artist. He know he a brand. That's why he does drinks. He does fashion. Same thing
04:11with Rihanna, with Fenty, Jay-Z, with other things of his business like the Brooklyn library that he
04:25had on display last year with all his accomplishments and achievements, did stuff like that. I went
04:32to it. It was very amazing seeing all his accomplishments, trophies, everything he earned
04:39through music and business collaborations. People like that. Kanye West with his Yeezys and
04:49everything. People like that, that know that they're beyond just being a musician, go far in
05:00life, become rich. I'm telling you, become billionaires. Those artists I named you, Rocky,
05:10A$AP Rocky, Rihanna, Kanye, Jay-Z, they're all billionaires because they invest in themselves
05:17more. They know they are a what? A brand. So to all you people out there that, oh, and Dwayne
05:26The Rock Johnson. He knows he's more than just a wrestler. He's a brand. That's why he's a
05:31multi-billionaire. A wrestler. Can you believe that? WWE? Amazing. Amazing. My favorite wrestler
05:42since childhood is a multi-billionaire because you know, he's more than just a wrestler. He's a brand.
05:49So when you go beyond what people feel like you shouldn't be and you proven them wrong.
05:58It feels good. Do not think you're just one thing. You have to expand, expand when you expand.
06:06And let everyone know it's because of what people knew you from before. Cause when you expand and
06:15you become something else than just that one thing, people think that you're going beyond
06:21your craft. You're no longer your craft. No. If it wasn't for WWE, Dwayne The Rock Johnson
06:27wouldn't be where he is. If it wasn't for music, Rihanna, A$AP Rocky, Kanye West,
06:36Jay-Z, everyone else that are more than multi-billionaires wouldn't be where they
06:42are with their brands, with their companies, with their labels that they created. So
06:50be more than just artists and an actor and a sports player. Be more like a brand.
06:59Look at Michael Jordan. He's more than just a basketball player. He's a brand. So step it up,
07:08y'all. The reason why Michael Jordan is better than every other basketball player in history,
07:14even though they have more rings and this than him. As a matter of fact, the rings talk is a
07:22team thing. If you want to be the best basketball player in history, have more MVPs.
07:27Let's not talk championships. MVPs makes more sense because MVPs is the most valuable player
07:33you won that earned that. Championships are a team thing. But anyways, the reason why Michael
07:38is the most talked about is because he got a lot of brands. So be more like a brand.
07:46That's why he's the most talked. Everyone's the most talked because they're more than just
07:52an artist, a sports player, an actor, an actress. They're a brand. Industry secret.