DOT, target gawing tourism powerhouse sa Asya ang Pilipinas
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00:00The target of the Tourism Department is to make the Philippines a Tourism Powerhouse in Asia.
00:06President Ferdinand R. Marcos Jr. also said that the most important thing in our culture
00:11is the path to promote tourism in the country.
00:15This is what Rod Lagusa reported.
00:19The greener you are, the better tourism experience will be.
00:22This is what President Ferdinand R. Marcos Jr. said at the 36th Joint Meeting of the United Nations Tourism Commission
00:29for East Asia and the Pacific and the UN Tourism Commission for South Asia,
00:33where the Philippines is the host.
00:35This is part of the continuous strengthening of the government's tourism in the country.
00:39According to the President, sustainability should be the focus
00:42as part of the issue of climate change and maintenance of resources such as the natural resources that we have.
00:47Because of this, the coordination of the government in the private sector continues to implement reforms
00:52so that more tourists can visit the country.
00:55These include measures such as easing visa access,
00:58enhancing water sanitation and healthcare facilities in tourist destinations,
01:04improving connectivity hubs such as airports.
01:07By adopting these practices, we create a tourism industry that not only creates responsible visitors
01:14but also uplifts the lives of those who are part of that activity.
01:19Based on the DUT data in 2023,
01:238.6% or 2.09 trillion pesos of the tourism sector contributed to the gross domestic product of the country.
01:31According to the President, this is the most important thing for many to feel the change in their lives.
01:37Under the current administration, according to Tourism Secretary Frasco,
01:41its goal is to become a tourism powerhouse in Asia, the Philippines.
01:44This was articulated as a strategic goal from the very beginning
01:48to showcase the country's natural beauty.
01:51Its cultural richness and economic potential to the world.
01:55This vision aims to attract more tourists, more investments, more visitor receipts
02:02and overall to stimulate economic growth to provide livelihood and employment to our fellow Filipinos.
02:08For UN Tourism, this will not be their last collaboration in our country.
02:13We need more international presence, we need more international companies, we need investments.
02:18Investments, I know that you are focused a lot on investments.
02:21We need to attract more investments, more foreign direct investments in this beautiful country.
02:28And yes, the Philippines has two important things that tourists need.
02:32First is to have peace and to feel the love of a country.
02:37With the help of natural assets, according to UN Tourism,
02:40it will help to attract more visitors to get to know the Philippines.
02:45Rod Laguzed for Pambansang TV in Bagong, Philippines.