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00:00So anything can happen at any time, so you have thought ahead and walked the path of Everlasting Knot, right?
00:08So you started your business during that pandemic time.
00:11But when you started at that time, you started at a time when marriage was not a big deal.
00:20So how did you sustain? What kind of challenges did you face?
00:23You didn't ask me that. Many people were asking me.
00:26What are you doing? Why are you investing in this?
00:30That was my long term plan. I wanted to be involved in fashion since I was a kid.
00:38So when I did that, I had a few strategies actually.
00:43So when I started, we started in October 2020.
00:46At that time, the pandemic lifted up MCO.
00:50So what happened at that time was, I partnered with some of the industry partners.
00:56And also, an important strategy was,
00:59those who got married at that time, they wanted to have memories to be captured.
01:04And affordability was very less.
01:06So we kept it at a very reasonable and affordable price.
01:10We were only giving rental.
01:12We had to sustain in that kind of strategy during the pandemic.
01:18So when you give such affordable things, it's not just for wedding couples.
01:22Some people take family pictures as memories.
01:25Some people don't even take graduation pictures.
01:27So wouldn't you want to do that too?
01:30Yes, very true.
01:31Actually, at that time, we couldn't do much for graduation.
01:35They couldn't capture the memories.
01:37So they rented dresses and suits from us.
01:42And we actually have an incorporated studio.
01:45Photographers from external can come and snap and do the services.