Toys 'R' Us just debuted its first commercial using OpenAI’s video-to-text program, Sora, and the internet is not impressed. The once-beloved toy store, which closed all its locations in 2018, made a partial comeback in 2022 by opening over 400 shops in Macy’s stores across the country. Trying to revive its former glory, Toys 'R' Us opted for a budget-friendly ad using Sora Ai. While a few fans appreciated the effort, the majority of social media users were horrified, describing the commercial as a "fever dream" and "uncanny." One user even commented on the unsettling appearance of the characters, while another, possibly from the film industry, humorously reassured that human jobs are safe for now.
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00:00Toys R Us just debuted the first commercial created using OpenAI's video-to-text program,
00:05Sora, and the internet is not having it.
00:08Toys R Us closed every single one of its stores back in 2018 after failing to pull itself
00:13out of bankruptcy.
00:15But in 2022, the nostalgic and loved toy store made a bit of a brick-and-mortar comeback
00:20by opening over 400 shops in Macy's stores around the country.
00:24However, Toys R Us is not even close to being back at its former glory, so it makes sense
00:29that they would want to try their luck with a cheap advertisement using Sora AI.
00:33While there were a few people excited to see the first Sora commercial and were happy with
00:38the way it came out, the vast majority of social media users were shocked, and not in
00:43the good way.
00:44This user wrote,
00:45Nope.
00:46I don't like this.
00:47One bit.
00:48Looks like a fever dream.
00:49Another chimed in,
00:50God.
00:51It looks so weird and gross and uncanny.
00:52Oh God.
00:53The further into it I get, the more viscerally upsetting it is.
00:56What is wrong with that child's face?
00:58And this user, who likely works in the film industry, turned his dislike for the commercial
01:02into a positive, writing,
01:04Okay.
01:05Our jobs are still safe.
01:06FU.