Geoff McFetridge: Drawing a Life | movie | 2024 | Official Trailer - video Dailymotion

The iconic work of artist Geoff McFetridge is everywhere. But this film is more than a primer on his career - it's about | dG1fck83ZXFuOThCYWs

Transcript

00:00You'll see a Pepsi billboard, an Apple watch face,

00:05but you don't know his name necessarily.

00:10I'm from the suburbs.

00:12I was interested in geometry ever since I was a little, little kid.

00:15He literally drew three hours an evening.

00:19I need a way out of life today.

00:22A friend of mine became a pro-snowboarder.

00:24He asked me, oh, will you do my graphic?

00:27That was like the light bulb going off.

00:29That's graphic design.

00:34There was a lot sort of happening at that moment.

00:36You know, we're all mid-twenties and making stuff and helping each other make stuff.

00:40The worst thing anyone could be was like a corporate sellout.

00:43Having kids is a lot of pressure.

00:46He felt like it was really important to have a job.

00:49I was always like, art is so much more important.

00:54Starting my own studio, it wasn't a business.

00:57I was experimenting.

00:59I'm going to fill the room with me stuff, like my mind.

01:03There's definitely a lot going on in his head.

01:05I was sort of redefining how I worked and where it would go.

01:10The guy is non-stop. He knows how to push himself.

01:14Jeff is a control freak, for sure.

01:17I'm going to run myself into the ground.

01:19Do you ever just like, chill?

01:21Nope.

01:25Jeff's drawings have something different.

01:28It's not an accident that the largest corporations want to pick his brain

01:33about how to communicate with visual language.

01:36Please welcome to the stage, Jeffrey Partridge.

01:39I look up to the part of him that balances work and being an artist with life.

01:44It's like super infinite.

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