Fuelled by conflict and emergencies, UNICEF’s work to protect the rights of children around the world is in constant demand. But key to its own survival are public sector partnerships.
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00:00It's a tough time right now, but I'm an optimist by nature, otherwise I wouldn't work for UNICEF.
00:04We are a unique time in world history.
00:07Yes, the needs are up, but also for the first time in history we can get it done.
00:10That's never happened before.
00:11People are actually taking clear positions.
00:13Our support is going up.
00:15There's a struggle on the government side.
00:17There's many needs being made on their budgets,
00:19but on the private sector people are more generous than ever.
00:21I think people are tired of hearing only bad news and they want to be part of the good news.
00:25But we count on the support of more than 10 million people worldwide.
00:28We have a lot of companies, philanthropies, foundations helping us.
00:31It does make a huge difference.
00:32It's already one third of the resources available to UNICEF come from the private sector.
00:36And we're also developing new ways of working.
00:38The Learning Passport, which allows us to help children continue their studies with their home curricula
00:43when they are on the move within the country or abroad because they become refugees.
00:47We have new ways of developing and distributing vaccines.
00:51So we're calling on leading companies around the world to partner with UNICEF to shape a better future for children.
00:57It starts with their values.
00:58They really want to demonstrate their values.
01:00But it's also now a social demand by their employees, current or future, by their customers, by the stakeholders.
01:05They want them to demonstrate their values and to take a position on the biggest challenges that the world faces right now.
01:11Doing well by doing good is actually being proven.
01:13We're seeing that the companies who are proving their purpose are doing better.
01:17Again, they are attracting and retaining the most interesting employees and colleagues.
01:23They are better valued by their customers.
01:25They are able to secure funding through investors.
01:28So it's actually good news that we don't have to choose between bottom line and social responsibility.