Scooter Braun, the talent manager known for propelling Justin Bieber to fame and his contentious acquisition of Taylor Swift's master recordings, announced his retirement after 23 years in the music industry. Braun's purchase of Big Machine Records in 2019, which included the rights to Swift's first six albums, sparked public outrage from Swift and led her to re-record her music to regain ownership. In August 2023, Braun made headlines when major clients like Ariana Grande and Demi Lovato parted ways with him, amid rumors of a falling out with Bieber. Reflecting on his decision to retire, Braun emphasized his desire to focus on his family and personal life.
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00:00Infamous talent manager Scooter Braun just announced he's retiring after 23 years of
00:05working in the music industry.
00:07Scooter Braun is most known for bringing Justin Bieber to superstardom and for his beef with
00:12pop star Taylor Swift.
00:14Braun bought Taylor Swift's label, Big Machine Records, in 2019 and in turn ended up with
00:19the rights to all six of her albums.
00:22Swift famously posted her thoughts on the purchase online, writing,
00:25"'I learned about Scooter Braun's purchase of my masters as it was announced to the world.
00:30All I could think about was the incessant, manipulative bullying I've received at his
00:33hands for years.'"
00:35Braun owning all of Swift's masters is why the artist started re-recording the Taylor's
00:39versions of her albums, to reclaim ownership of her music.
00:43Now almost a year ago, back in August of 2023, Scooter Braun made headlines after a number
00:48of his biggest clients dropped him as a manager.
00:51As Ariana Grande, Demi Lovato, and more chose to move in different directions, rumors swirled
00:56around alleged beef with his longtime client, Justin Bieber.
01:00While the details on why the stars left Braun were never fully revealed, it seems he is
01:05done with managing big stars.
01:07As Braun shared in an Instagram post, writing,
01:09"'It's a strange feeling because I think I have wanted this for a while, but I was
01:13truly afraid to answer the question, who would I be without them?'
01:17But as my children got older and my personal life took some hits, I came to the realization
01:22that my kids were three superstars I wasn't willing to lose."