The new BMW 120 with M Sport Package Interior Design

The pioneer of driving pleasure in the premium compact segment is entering its fourth model generation. With a dynamic design presence, a completely revised drive portfolio and extensively improved chassis technology, the new BMW 1 Series has sharpened its profile as the sportiest vehicle in the competitive environment. Highly efficient engines with 48-volt mild hybrid technology and a production process designed to conserve resources and recycle materials optimise sustainability throughout the entire product life cycle. Its progressive character is also reflected in the redesigned interior, an extended range of automated driving and parking systems, the new BMW iDrive with QuickSelect and innovative digital services based on BMW Operating System 9.

The premiere of the new BMW 1 Series marks the start of a new chapter in the brand's 20-year success story in the compact segment. The new model generation will also be produced at the BMW Group plant in Leipzig. Its market launch is scheduled for October 2024. The most important sales region is the German domestic market. In addition to other European countries, Japan is one of the top five markets for the new BMW 1 Series.