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00:00This is one of the most beautiful coastlines in Europe, the Amalfi Coast, which has been
00:06a UNESCO World Heritage Site for nearly 30 years.
00:10With its sheer cliffs descending into the sea, the area is overrun by hundreds of thousands
00:15of tourists every summer.
00:17It's beautiful, but very, very crowded.
00:20Just overcrowded, it's hard to see anything in the amount of time that you get to visit
00:24these small places, so it's hard to do anything.
00:26You feel like you're herded like cattle.
00:29We've seen people from Argentina, from all over Europe, from the States, from everywhere.
00:34The whole world is here.
00:35I think that limiting the number of people is kind of hard, but it would be a good option
00:42to avoid these crowds.
00:44To control the crowds, a plan of alternate circulation has been put in place during the
00:49busiest days.
00:50The objective?
00:52To limit the flow of tourists and the traffic jams on the only road that connects the ten
00:56towns on the coastline.
01:00On even days, only the vehicles with an uneven number plate can come through.
01:04And people that have a reservation at one of the area's hotels, they're exempt from
01:09the fine.
01:13Anyone who doesn't follow the new rules can be fined 60 euros, like these tourists who
01:18find out about the measure way too late.
01:21The hire car company didn't tell us, you know, you come to Naples, you want to visit Sedento,
01:27you want to drive the Amalfi Coast.
01:29We had no idea.
01:31Despite the frustration for some tourists, Amalfi's mayor defends the initiative.
01:36A delicate place like this requires specific measures.
01:40Tourism has to be managed and not endured.
01:43It's clear that this is a sought-after tourist area.
01:46It's suffering from a phenomenon that could profoundly change our community.
01:50A new bill, with even stricter measures, is being looked at by the Italian Parliament.
01:56Its purpose?
01:57To put limitations on traffic for the whole stretch of the ten towns of the Amalfi Coast.