Salute, Colli (dermatologa influencer): "Interessare e informare con rigore scientifico su web"
(Adnkronos) - “Bisogna interessare il pubblico e portare sul web il nostro rigore scientifico”. Per questo “citare le fonti che usiamo nei nostri contenuti social è un qualcosa in più da dare ai pazienti che chiedono consigli”. Così la dermatologa Laura Colli (@dermatologirl) al Congresso nazionale di Aida (Associazione Italiana Dermatologi Ambulatoriali) partecipando al simposio ‘Codice etico e social media’.
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00:00As specialists we can first of all bring our authority to the outside of our
00:10shirt, of our clothing. In particular, we have also thought of citing the sources we
00:16use to disclose our contents, therefore to disclose content that is scientifically
00:24based and not based on the way of saying or on the ways of doing or on the trends.
00:32Why does the doctor become an influencer? Skills are required, in particular of communication,
00:39that is, to get in touch with the public, to interest the public above all, because the
00:45attention span of the public is now very reduced, therefore to be able to attract
00:51attention must be immediately interesting.