Lithuanian online second-hand retailer Vinted currently serves 80 million members in 21 languages, processing about three million words in 2023. But, much like Vinted’s wares, the company needed a new owner to breathe fresh life into its localization strategy.
The person for the job was Martina Pancot, who joined Vinted as Localization Director in late 2021.
The company expanded to cover 22 markets — up from 14 — in just two and a half years, but Pancot is modest about the program’s successes thus far.
The person for the job was Martina Pancot, who joined Vinted as Localization Director in late 2021.
The company expanded to cover 22 markets — up from 14 — in just two and a half years, but Pancot is modest about the program’s successes thus far.
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