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00:00 How to forget when Cristiano Ronaldo rejected Coca-Cola during a press conference of the Euro 2020, inviting the world to drink more water.
00:14 A gesture that went viral and had collateral damage to the company, generating millions of losses.
00:29 It was a normal afternoon in the stock market.
00:31 However, 30 minutes after this happened, Coca-Cola's share went from $56.10 to $55.22.
00:41 A crash that meant a brutal drop of 1.6% for the company that went from worth $242 billion to $238 billion.
00:52 That is, a loss of $4 billion.
00:55 A madness the immediate effect of the Portuguese gesture that influenced the market, although in the long run it was not so forceful, as it was commented on by several experts.
01:05 The truth is that Cristiano's relationship with Coca-Cola does not stop there, because after the rejection of the drink,
01:11 several remembered that the Portuguese was part of an advertising campaign for the company for the 2006 World Cup in Japan.
01:20 But the truth is that Cristiano Ronaldo is not the only one who has been rejected by Coca-Cola.
01:26 For more UN videos visit: www.un.org/webcast
01:31 (upbeat music)
01:34 (upbeat music)