These 2 Keyword Mistakes STOP Your Ads From Generating Leads

If you are a beginner in Google Ads then you need to take caution because These 2 Keyword Mistakes Stop Your Ads From Generating Leads. If you keep making these mistakes, your likelihood of succeeding is close to Zero.

So, without beating around the bush, what are the mistakes that make your budget burn?

1. Selecting the Wrong Match Types: Beginners fall into the trap of using too many Broad Match Keywords. This will make your ads show up for a lot of irrelevant searches, draining your budget. Instead, it would help if you used Exact and Phrase Match Type more often for your campaign.

2. Keywords too Short and too Broad: Your Keyword attracts clicks from people looking for something other than your service. Get specific with your keywords so your ads can reach the right audience.

By avoiding these two mistakes, you spend less on clicks that don't convert while attracting more relevant leads.

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