Discussion: Why Having a Multi-Channel Strategy is Important - Midem 2019

Multichannel is everywhere. Think about it: when was the last time you watched TV or listened Music without also checking out social media or other apps on your phone? It’s no longer enough for consumers to consume one mode of entertainment. We need a constant multi-platform experience to feel engaged and satisfied. This discussion will analyze this trend that has been growing consistently every year and is continuing to increase.

Speakers:
Nicole Bilzerian, Head of Urban Marketing, Interscope (USA)
Erica Forster, VP Music Partnerships, Collab (USA)
Konstantin Sidorkov, Partner relations director, VK.COM (Russia)
El'ad Sonego, VP Creative, Viacom (Israel)
Damien Waselle, Director, PIAS (Belgium)

Moderator:
Isabelle Ljungqvist, Digital Marketing Coordinator, Music Ally (UK)