Discovering Ralph Lauren Documentary movie trailer HD
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Short filmTranscript
00:00 [MUSIC PLAYING]
00:04 With Ralph Lauren, there is this whole idea
00:06 of it really tapping into a very old-fashioned notion, which
00:11 is kind of conspicuous leisure.
00:13 [MUSIC PLAYING]
00:16 He had transformed the brand kind of positioning
00:23 along with other designers at the time,
00:25 but to create a full lifestyle brand.
00:27 [MUSIC PLAYING]
00:32 This whole idea of people who have the money
00:35 and therefore have the time and the leisure to enjoy themselves
00:39 and to live in a way that's aspirational,
00:41 to live in a way that everyone else wants to live.
00:43 And that's something that's really expressed
00:45 through what Ralph Lauren does.
00:46 [MUSIC PLAYING]
00:49 He's really interesting in the way that he has such tight
00:52 control over the stores and the shops and the windows
00:55 and what he's selling.
00:56 But actually, unlike any other design,
00:59 it's taken on such a narrative of its own.
01:02 [MUSIC PLAYING]
01:05 This notion of lifestyle that's so important today,
01:08 this notion of lifestyle that so many different fashion
01:10 companies are hankering after, is something that really
01:13 started with Ralph Lauren.
01:14 [MUSIC PLAYING]
01:17 [MUSIC PLAYING]
01:21 (upbeat music)