Indian elections: Political parties are betting on influencers
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00:00In New Delhi, a meeting of more than 1,000 people has been organised by PM Modi's party.
00:06These individuals gathered here are not the BJP workers, but social media influencers.
00:17In an attempt to influence the influencers, members of the party provide strict guidelines,
00:22instructing them on creating content that could bring Narendra Modi his third successive
00:27victory.
00:28We have to say why Modi ji is great.
00:31With five points, you make a video about it, put it in your social media channel list.
00:37The BJP is reaching out to influencers from all walks of life.
00:41This beauty influencer with around 25,000 Instagram followers is now creating content
00:47loaded with political undertone.
00:49The guidelines provided by Anna Malai ji are a weapon for us, and we should use them.
00:58This 30-year-old woman is voluntarily promoting the party.
01:01But many, like this young boy, are approached by politicians to convey their messages.
01:21Small influencers receive few euros for hours of work, but creators with millions of followers
01:27are paid up to 5,000 euros.
01:29BJP's media spokesperson says these content creators help in shaping the opinions of people
01:35without firm ideology.
01:36When you take positive things of the party, it definitely matters.
01:41Our young influencers, they help attract young voters.
01:45One crore or plus votes extra.
01:49In India, more than half of the population is under 30, and 80% own a smartphone.
01:55Realising this significance, political parties are betting on influencers in this election.