साल 1937 से बाजार में मौजूद ‘हल्दीराम’ ब्रांड को एक बार फिर खरीदने की चर्चा है.पहली बार ऑफिशियल रूप से 3 बड़ी विदेशी कंपनियों ने इसका पूरा कारोबार खरीदने की बोली लगाई है. दुनिया का सबसे बड़ा प्राइवेट इक्विटी फंड ‘ब्लैकस्टोन’, अबू धाबी इंवेस्टमेंट अथॉरिटी और सिंगापुर के जीआईसी के साथ मिलकर हल्दीराम स्नैक्स फूड प्राइवेट लिमिटेड में कंट्रोलिंग स्टेक करीब 74 से 76 प्रतिशत खरीदने का इच्छुक है.
#haldiram #blackstone #haldiramnews #tata
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#haldiram #blackstone #haldiramnews #tata
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NewsTranscript
00:00 Hi, this is Bhavna and you are watching GoodReturns.
00:02 Haldiram is a name that makes the middle class of India feel like a premium customer.
00:08 From every lane, from the railway station to the bus stand,
00:10 some products of Haldiram are available for just 5 to 10 rupees.
00:14 From Kashmir to Kanyakumari, there is probably no corner of the country where Haldiram is not mentioned.
00:19 But the real heir to this name, who will become it in the end, has once again been trapped in its cage.
00:25 Because before this, neither Tata nor Pepsi could make Haldiram.
00:29 Actually, now once again, the news is coming out that Haldiram can be sold.
00:33 Since 1937, it has been discussed to buy the Haldiram brand once again in the market.
00:39 For the first time, officially, three major foreign companies have put a bid to buy its entire business.
00:45 The world's largest private equity fund, Blackstone, Abu Dhabi Investment Authority,
00:49 and along with Singapore's GIC,
00:51 Haldiram Snacks Food Private Limited wishes to buy a controlling stake of around 74 to 76%.
00:58 Blackstone has set a valuation of 8.5 billion dollars for this deal, i.e. around 70,000 crores.
01:05 Before this, Tata Group also discussed buying Haldiram.
01:08 At that time, Haldiram wanted a valuation of 10 billion dollars for itself.
01:12 However, Blackstone has now put a non-bidding offer.
01:16 This means that Blackstone can buy Haldiram, but it is not bounded for it.
01:21 And neither is Haldiram bound to do this deal.
01:24 But if this deal happens, it will be the largest private equity deal in India so far.
01:29 Now let's understand Haldiram's business.
01:32 So Haldiram's business is now divided into three parts.
01:35 This means that their brand name and logo are the same,
01:38 but the operations are managed by three different functions of the Agarwal family.
01:42 One function is of Kolkata, while the other is of Delhi and Nagpur.
01:47 If Blackstone invests in Haldiram, then the business of Nagpur and Delhi will merge first.
01:53 After this, the new company will be able to buy 74-76% of Blackstone Consortium.
02:00 Haldiram's business in Delhi is with Manohar Agarwal and Madhusudan Agarwal.
02:05 While Nagpur's business is with Kamal Kumar, Shiv Kishan Agarwal.
02:09 The name of the new company will be Haldiram Snacks Food Private Limited.
02:13 In this, Nagpur's Haldiram Foods International Private Limited
02:17 and Delhi's Haldiram Snacks Private Limited business will merge.
02:21 In the new company, only Namkeen and FMCG products will be included.
02:25 And Haldiram's restaurant business of around Rs. 1800 crore will be separate from this.
02:31 The Kolkata business will also not be a part of this deal.
02:34 In the new company, 55% of Delhi's Agarwal family and 45% of Nagpur's family will be involved.
02:41 See, 500 types of products are made under the name of Haldiram Brand.
02:46 In this, from Son Papdi to dry samosas, mathri, Namkeen, bhujia, chocolate, ready to cook, ready to eat,
02:52 biscuits, cookies and non-carbonated drinks are included.
02:56 The attempt to buy this brand name has been going on since 2016-17.
03:00 While the new generation of the family is not very interested in moving this business forward.
03:05 They themselves want to get out of day-to-day operations.
03:09 That's why Haldiram Group gave KK Chutani a job as CEO of the company for the first time last year.
03:15 They have run a family business like Dabur International before.
03:20 In 2016-17, private equity companies like General Atlantic, Bain Capital, Capital International, PA Associates,
03:26 Warburg Pincus and Everstone talked to the Agarwal family about buying Alpange, a controlling steak, in Haldiram.
03:34 After that, in 2018-19, Kellogg's also talked to the Agarwal family for about a year, but could not reach an agreement.
03:42 After that, PepsiCo's Indira Nooyi also talked to Haldiram about buyout, which is a direct competitor of Lays in the market.
03:50 Last year, Tata Consumer Products Ltd. was also talking to Haldiram to buy 51% stakeholding.
03:56 But this also could not be done because the matter was stuck with valuation.
04:00 Let's know a little more about why Haldiram's gujiya is special and how did Haldiram start?
04:06 Haldiram's start was in 1977 when Ganga Bishun Agarwal opened a sweet and salty shop in Bikaner.
04:12 He came to Delhi from Bikaner and used this as his business.
04:18 Haldiram was known for his gujiya because it was more crispy than other salty snacks in the market.
04:26 The reason for this was that Ganga Bishun Agarwal used gram flour along with moth dal flour in his recipe.
04:34 This gave a unique taste to Haldiram's gujiya.
04:36 Now Haldiram has more than 150 restaurants and the company's business is spread in 100 countries.
04:42 In which, its franchise is also in the UK, US and Japan.
04:44 So this was Haldiram's entire business.
04:46 And now he can buy it by joining a consortium of Blackstone.
04:52 This is at the initial stage, what will happen next, a lot of information has not been officially revealed.
04:58 But now the discussion is that Haldiram, who was a desi, is now going to be a foreigner.
05:03 What do you think? Do tell us in the comments.
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