Concerts are drawing five times as many Americans as the Paris Olympics, according to figures from New York-based luxury travel agency Embark Beyond.
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00:00Taylor Swift's Eris tour is bringing more Americans to Paris than the Summer Olympics.
00:04Paris authorities have spent years getting ready for the two million international visitors
00:08expected for the 2024 Summer Olympics, but they may have overlooked the power of Taylor Swift.
00:13This week, Taylor Swift is playing four shows just outside of Paris with a total seating capacity of
00:1840,000 per show. While this is only a small fraction of the size of the Olympic Games,
00:23concerts are drawing five times as many Americans as the Paris Olympics, according to Embark Beyond.
00:28Jack Ezon, co-founder of the travel agency, said Taylor Swift is even overshadowing the Olympics.
00:33Embark Beyond has planned more than 200 trips to Paris for Swifties,
00:36with the average fan staying three nights in a hotel.
00:39Right now, there is lower-than-expected demand for the Olympic Games,
00:42forcing vacation rentals and hotels to cut prices for the Summer.