Europe is the hottest market for swapping property for cryptocurrencies, according to the founders of asset-backed cryptocurrency Unicoin.
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00:30I think it will transform the market, not only on the technology side, but also on the
00:59market, not only on the traditional way that companies are tokenizing assets by basically sliding little portions of the pie to sell it to investors, but also bringing a new asset class into the market.
01:13In our case, we tokenize real estate as well as other asset classes, including equity stakes in high growth potential companies and art, but we took a totally different spin.
01:25We secure the asset by swapping Unicoin for real estate, including hotels, including a beach, land in different places of the world, including the Bahamas.
01:35Today we have 2.3 billions of real estate dollars in real estate assets that were already moved in the process of move or will be moved to our balance sheet.
01:46This will give us a liquidity that we will need to build the brand and the company in the crypto space that we want.
01:55I will strongly not recommend that anyone sell their house for crypto.
02:07Crypto is by nature an investment and it can be highly volatile.
02:12We take a different approach, but still there are associated risks.
02:16And I always say that you cannot invest anything that you are not ready to lose.
02:20If you do good, you will make a lot of money.
02:23So our approach is to target people who have properties as an investment or not super high performing properties or that they want to have relatively soon liquidity.
02:35And that they want to diversify their investment strategy by investing in Unicoin, but not primary residence.
02:42That will never be a good idea.
02:43We will never encourage anyone to do that.
02:53Europe, especially in places like, for example, Spain and Croatia are presenting very good opportunities for the crypto operations because of diversification strategy.
03:05Someone has land or has a hotel that no longer wants to operate.
03:09But also, for example, in the case of Asia, we bought several hotels, five-star hotels in the Philippines and even an island.
03:18So I think it's a matter of like how wealth is distributed.
03:22People that has assets that are perhaps not operating to their lifestyle standards.
03:29Like many people build hotels and now second generation or third generation are not very interested in running them.
03:35So we have people that have these assets and want to cash out sooner.
03:41And we are also providing an incentive, providing 40% more of the appraised value.
03:47So Europe is a great land of opportunities.
03:51It was America back several centuries ago.
03:55And I believe that crypto will be also an opportunity to democratization.
04:00Not only for those that are buying, but also for those that are selling, accepting crypto as a form of payments.
04:06Cleaning up of the crypto market, that was the Wild West.
04:19A lot of wrongdoing in there and there are the shells of anonymity and decentralization, which it's great when it's used properly.
04:29But we need transparency and transparency means accountability.
04:33So I think that the time, the location and the better regulations are going to make this leapfrog into the next level in the coming years.
04:44The other thing is like we need to design for users.
04:47It's a very highly complex ecosystem.
04:51I think that it makes it difficult for people to interact and to invest.
04:57And if we simplify that we have like more regular people.
05:01Like my mom, my aunt that says, hey, I have like $500 or $800 and I want to invest.
05:10What are the options for me?
05:12How can I do it without having to do a master in rocket science to be able to operate in exchange?
05:19And how can I have like, you know, the proper support that I need to make sure that my money, assuming that there are risks, is as safe as possible.
05:28Or what are my risks when investing in this space?