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NewsTranscript
00:00 We want to unify the trade marks that our customers use in managing their wealth.
00:08 We are in 5 countries, and initially we had several trade marks.
00:14 Today we will unify them and make sure that we can provide the best services and products for our customers in all 5 countries.
00:23 And hopefully in the future, these countries will expand.
00:25 Which 5 countries?
00:27 Today we have Kuwait, UAE, Saudi Arabia, England and Switzerland.
00:34 What is the current size of your portfolio?
00:40 We currently manage over 20 billion dollars in assets.
00:48 We have deposits and custody.
00:55 If we collect all of them, we will reach 40 billion dollars.
01:00 And most of your customers are from Kuwait?
01:02 A large percentage are from Kuwait, and most of our customers are from Kuwait.
01:06 But, thank God, we are seeing a lot of welcome from Saudi Arabia.
01:11 We saw it when we established in Saudi Arabia in 2019.
01:16 We established what we used to call the National Fund for Funding.
01:20 We saw excellent reception, and the base of our customers is growing there.
01:26 We are comfortable with it, and we expect it to grow more in the future.
01:35 But the competition is very intense.
01:37 I was talking to you before the interview,
01:39 that there is also competition from large companies and institutions in other countries,
01:44 from the United States, from Europe.
01:47 What is the advantage of NBK World?
01:50 We think that because we are in the region,
01:54 we understand our customers better than someone who is from outside the region.
02:00 Today, we understand the customer's culture,
02:03 we understand the language that they want to speak,
02:06 and their needs.
02:09 We can offer services that distinguish us from those who are in the region and those who are outside the region.
02:15 We can offer the same services that competitors from outside the region offer,
02:22 but in the countries that we focus on in terms of the base of our customers.
02:27 We are in Saudi Arabia, Kuwait, the United Arab Emirates, and Egypt.
02:33 Our closeness to the customer is what distinguishes us.
02:39 Our ability to offer solutions in the region and outside the region
02:45 is what distinguishes us from other competitors in the region.