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SportsTranscript
00:00 I'm Melissa Rolland with Sports Illustrated and LeBron James and his business partner
00:04 Maverick Carter have recently launched a new company, Spring Hill Company, that's aimed
00:08 at giving voices to creators and consumers who have long felt overlooked or ignored by
00:13 society.
00:14 The company has already gotten over $100 million in financial backing.