TikTok has suspended its "TikTok Lite" rewards program in Europe following an investigation by the European Commission over possible breaches of antitrust rules. The light version of the app included a daily payment feature for user engagement and has come under scrutiny from European regulators for potentially fostering addiction among young users. In response to the investigation, TikTok has suspended this reward feature in the EU to address the regulatory concerns. The EC, citing concerns under the EU’s Digital Services Act about the "addictive effect" of a TikTok reward feature on children, questioned the effectiveness of the platform's age verification mechanisms despite assurances that the feature is not available to users under 18.
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00:00 It's Benzinga and here's what's on the block.
00:02 TikTok has suspended its TikTok Lite rewards program in Europe following an investigation
00:07 by the European Commission over possible breaches of antitrust rules.
00:11 The Lite version of the app included a daily payment feature for user engagement and has
00:15 come under scrutiny from European regulators for potentially fostering addiction among
00:20 young users.
00:21 In response to the investigation, TikTok has suspended this reward feature in the EU to
00:25 address the regulatory concerns.
00:27 The EC, citing concerns under the EU's Digital Services Act about the addictive effect of
00:32 TikTok reward features on children, questioned the effectiveness of the platform's age verification
00:37 mechanisms despite assurances that the feature is not available to users under 18.
00:42 For all things money, visit Benzinga.com.
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