Economics of Newspaper || Acharya Prashant
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LearningTranscript
00:00 Where does a newspaper, for example, make its money from?
00:03 Not from the rupees 5 or 10 that you spend on a copy of it.
00:07 Think of the amount of paper the newspaper brings to you.
00:10 Rupees 5 is not sufficient even to cover the paper.
00:13 So how is the newspaper so inexpensive?
00:15 Because they are making the bulk of their money from.
00:18 And if the ad is what the newspaper exists for, then what do the news exist for?
00:23 If the newspaper is not to bring you news, but ads, please understand.
00:28 Somebody is publishing the newspaper.
00:29 He is making his money from ads.
00:31 So the newspaper is actually to bring you ads, not news.
00:34 So the ads are important, the news are not.
00:36 Hence the news will be selected in a way that facilitates the ads.
00:40 Now ads are about consuming something.
00:43 All ads are about that, right?
00:44 So the news will be put in a way, chosen in a way and presented in a way that turns you
00:50 into more of a consumer.
00:51 What's happening?
00:52 Where is it making money from?
00:53 That's why education is so important.
00:55 That's why knowing a bit of economics is so important.