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00:00No, I think golf in general for the longest time was considered to be a very stuffy, tough
00:09environment to kind of crack into, especially the elite golf clubs and when it comes to
00:14access or whatever it is, I think this, this video that you guys did at Augusta national,
00:20it kind of turned golf upside down.
00:21You know, like I think there was just, nobody's ever seen anything like that done before on
00:26the grounds of Augusta.
00:28When did those conversations start of, let's do something at Augusta and after it was done,
00:34the feedback and everything you heard from everybody that watched the videos and just
00:38the membership at Augusta national?
00:40Yeah.
00:41So, uh, the conversation started our first year out here.
00:43Right.
00:44COVID year.
00:45Yeah.
00:46Um, we were hanging out with one of the members, uh, who kind of runs the media side, you know,
00:52all the members kind of have their jobs during master's week that they kind of had to fulfill
00:55still.
00:56Um, the member that we were with in particular oversees a lot of the media department.
01:00And so they said, Hey, you know, it'd be great if you guys could help kind of just socially
01:03promote the masters and that y'all are out here.
01:06And we were like, this is crazy coming from like the, you know, no phones, no cameras,
01:11like all that.
01:12Yeah.
01:13Yeah.
01:14And so we were obviously super humbled that they would even ask us to do that.
01:17And so we did posted some stuff that year, um, had, uh, of course people were shocked
01:22that we even got to film anything out here, like on the Berkman's practice screens and
01:25stuff like that.
01:26So it went great.
01:28We continued to have conversations.
01:29They said, Hey, you know, what would it look like if you guys could film a video out here
01:33at Augusta and where does your mind take you initially?
01:36You're like, uh, well, we, we went very conservative at first.
01:41That's where our minds took us.
01:42Uh, we were going to do a, the golf world record video that we actually ended up doing
01:46this year with Rory.
01:47Uh, we talked about that at first, but we knew time constraint was going to be an issue
01:51on the course.
01:52We didn't want to have four hours to just, or just all the divots we're taking on.
01:56I promise.
01:57We're about to get this.
01:58We're about to make this one.
02:00Uh, so we started there, that kind of transition there.
02:03Like if you, if you guys could do anything out here, what would you do?
02:05And we're like, well, we know this would never happen, but you know, we've done the all sports
02:08golf series.
02:09People love it.
02:10Like that would just be like, it would shock people if we did that on amen corner.
02:15And you know, we wait like a week and we hear back and they're like, okay, let's do the
02:19all sports golf at amen corner.
02:21And we're like, are we sure we want to do all sports golf amen corner?
02:26Cause now we're like kind of second guessing it.
02:28Like, do we even want to do that?
02:30Like.