While the Lamborghini Gallardo was launched in 2003, causing a stir with its guttural new V10 engine and comprising a second super sports model line for Automobili Lamborghini, in London’s East End recording engineer Liam Watson and American rock duo The White Stripes were also loudly making history.
As music enthusiasts around the world prepare to celebrate Record Store Day on 20 April 2024, this Lamborghini video captures the spirit of Hackney, its edgy music scene and a hotbed of creativity. In this industrial landscape that was witnessing the start of construction in preparation for the 2012 Olympics, British producer Liam had set up Toe Rag Studios in 1991 where, instead of harnessing the latest digital technology, he adopted analogue four-track tape machines and pre-60s recording gear. The emotive, tangible feel of analogue recording also appealed to The White Stripes, aka Jack and Meg White, who Liam met while performing gigs at London’s iconic The 100 Club.
As music enthusiasts around the world prepare to celebrate Record Store Day on 20 April 2024, this Lamborghini video captures the spirit of Hackney, its edgy music scene and a hotbed of creativity. In this industrial landscape that was witnessing the start of construction in preparation for the 2012 Olympics, British producer Liam had set up Toe Rag Studios in 1991 where, instead of harnessing the latest digital technology, he adopted analogue four-track tape machines and pre-60s recording gear. The emotive, tangible feel of analogue recording also appealed to The White Stripes, aka Jack and Meg White, who Liam met while performing gigs at London’s iconic The 100 Club.
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MotorTranscript
00:00My name is David James Watson. I'm a photographer. I'm here in London to photograph a story for Lamborghini.
00:07I shot Liam Watson, the owner and engineer at Tow Rag Studios, where in 2002, the White Stripes recorded their album, Elephant.
00:16I've been friends with Jack and Meg since 2000. They asked me to come and document it.
00:21It was good. It was just the four of us. So it was Liam, myself, Jack, and Meg.
00:26And it was shot on film, and I wanted them to be really poppy, really contrasty, loud.
00:32It felt like 1966 in there.
00:36It was fun to see Liam again. I hadn't seen him in 20 years.
00:40Part of my assignment was to shoot the Lamborghini Gallardo.
00:43That was from when the album came out.
00:45And to photograph the Lamborghini Huracán Técnica, which came out in 2022.
00:50This shoot was shot both analog and digitally.
00:55The cars were really amazing to photograph and get to know and learn.
01:00Looking at them as a piece of artwork is like candy, eye candy.