एक्ट्रेस रानी मुखर्जी ने हाल ही में फिक्की फ्रेम 2024 में हिस्सा लिया। इस मौके पर एक्ट्रेस ने पैंडमिक के दौरान फिल्म के थियटर रिलीज और ओटीटी रिलीज पर अपने विचार रखे।
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00:00 Nani, you know you're at this incredible vantage point where you're not just one of the top actresses in the industry,
00:07 you're also married to one of the biggest studio bosses in the industry.
00:12 You know that vantage point allows you to have this view of what are the challenges today involved in making films,
00:20 where the entertainment and the film landscape is headed.
00:24 Now as someone who has that vantage point, as someone who has that perspective, what needs to change for the film business to thrive again?
00:34 So I'll give you a small anecdote, you know a little story I think people will be, I don't know.
00:42 So I'll say this during the pandemic time.
00:45 So Adi had these couple of films that were to be released, the really big films,
00:50 which were the commercial potboilers as we say, which started obviously in the pre-pandemic time.
00:57 And obviously unfortunately when pandemic started, there was a question mark on all the films.
01:02 And that's the time where I observed my husband closely because there was no talk of films releasing.
01:09 And of course there is a business point of view where each film needs to release at a particular time
01:15 for it to be able to sustain the cost that it has incurred for the film.
01:23 And I remember Adi saying that, you know, and there was a lot of pressure on filmmakers to release all these films on OTT.
01:30 And a lot of filmmakers were doing that, you know, their biggest films were releasing on OTT.
01:35 And I see my husband completely calm and composed and he was like, you know, with so much conviction.
01:42 So I would use the word conviction that my husband had.
01:45 And he said, you know what, these movies were made for theatrical, for the audiences at large to enjoy.
01:52 And I would want to release these films theatrical.
01:56 He was being offered a lot of money to release it on OTT, you know.
02:01 And it was a complete business call where it would be a win-win situation for the OTT platform
02:09 and for the producers where he was making profit just releasing it on OTT.
02:14 But there I see my husband taking this brave call and saying that, no, I would not release any of these films on OTT
02:21 because I believe in the power of Indian cinema, of what it does theatrically.
02:27 And in time when the films came, all of those films flopped.
02:32 Because post pandemic, you know, the whole way audiences were watching content changed overnight because of OTT.
02:43 And the kind of content they saw globally, just everything changed.
02:47 And all these films of his that failed in the box office and it took a complete hit commercially because none of the films did well, you know.
02:58 And it was like complete depression.
03:03 People were sad in our company and the whole conviction that Adi stood with, that no, my movies will release theatrical.
03:12 We thought that there would be some divine intervention and that he would be rewarded for his conviction of releasing films theatrically.
03:20 And everything kind of didn't work for us.
03:24 And then came Muthu Pathan and Muthu Pathan changed the entire thing for Yashraj and it became the highest grossing film.
03:34 So, when God gives, he gives a slap.
03:37 He just tests you and sees that how much courage you have.
03:41 And I think Adi had that courage and I completely as a colleague of his, I completely salute that.
03:47 Because that I thought was commendable.
03:50 So, when you ask me what are the things, what needs to change, I think film makers need to have more faith in the product that they make.
04:00 And they should believe in what they make and they should stand with each other to make that change.
04:08 And today, Pathan stood the test of time and that just opened the front gates for people going into cinemas.
04:15 And today again the times are like we are talking like how we spoke in the pre-pandemic time.
04:21 You know.
04:23 [Music]