"Le gouvernement va soutenir la proposition de loi" visant à pénaliser financièrement la "fast fashion" et à interdire la publicité de ses enseignes, a affirmé lundi le ministre de la Transition écologique, Christophe Béchu, lors d'un évènement à Paris réunissant des acteurs de la mode durable.
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NewsTranscript
00:00 The government will support the bill aiming to financially penalize fast fashion
00:05 and to ban the advertising of its designs,
00:07 said Monday the Minister of Ecological Transition, Christophe Béchu,
00:11 at an event in Paris gathering actors of sustainable fashion.
00:15 The text, carried by Anne-Cécile Violand,
00:17 will be defended by the members of the Horizon group on March 14,
00:21 during their parliamentary meeting.
00:23 They aim at the designs and e-commerce sites of fast fashion
00:26 which offer an innumerable quantity of low-priced and low-quality clothing,
00:30 for most imported from Asia.
00:32 They therefore plan to modulate the eco-contribution
00:35 paid by companies according to their environmental impact,
00:38 in order to reduce the price gap between products from fast fashion
00:42 and those from more virtuous sectors.
00:44 The goal is to reduce the environmental impact of the textile industry
00:48 by putting in place better information for consumers
00:52 and by prohibiting advertising for companies
00:54 and products from this ephemeral fashion.
00:57 By selling these products at this price,
00:59 these companies make profits but they leave the planet
01:02 with the fact of having to find public resources
01:04 to eliminate the damage caused by their fashion
01:07 denounced by the Minister during the closing speech of the event.
01:10 Something is missing from the bill,
01:12 said Mr. Béchu, who mentioned in particular
01:15 the costs of pollution and the collection of used clothes.
01:18 In its current form, the bill does not focus on the environmental impact of fashion,
01:24 but affects the purchasing power of French consumers,
01:26 as a spokesperson for CHAT in France reacted immediately.
01:30 The bill targets the activity of some performing actors,
01:34 without study of impact or assessment of their real environmental benefits,
01:38 as it has so far defended.
01:40 On Monday, the Minister of Ecological Transition also announced
01:43 that a consultation will be launched in mid-March
01:46 on environmental display for textiles.
01:49 The goal is that from the end of April,
01:52 we can have something that can be the subject of a decree.
01:56 If the actors of this industry validate all this,
01:59 a method to define the criteria for this display will then be defined,
02:03 as indicated in the bill.
02:05 Finally, Christophe Béchu revealed that the government was going to
02:08 make a campaign of targeted advertising against fast fashion,
02:11 like those of the ADEME vendors
02:13 which had aroused a little emotion because they were targeting physical shops.
02:18 This series of humorous TV spots
02:20 of the Agency for Ecological Transition selling deconsumption
02:23 had finally aroused the ire of merchants last year.