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00:00 The orange color of the basketball ball is now a trend on the field.
00:04 But why this original color?
00:07 In 1957, Spalding, the iconic brand of sports articles,
00:11 changed the basketball conventions by introducing an orange ball on the stage of the university championship.
00:18 A bold decision that does not fail to raise questions.
00:22 However, the answer lies in a strategy that is both simple and skillful.
00:26 Attract attention while avoiding the white that easily gets dirty.
00:30 In addition, the scurries of the field parquet remain embedded in the material of the basketball balls.
00:35 At each hook or rebound, a white ball quickly sees its shades evolve into grayish shades.
00:41 This is where the dark orange comes into play,
00:43 because it is a color perceived by our eyes as real orange,
00:47 and this even after intense basketball sessions.
00:50 (upbeat music)