The not-for-profit funeral home is expected to open in Fairbairn in Canberra later this year, with the backing of the Snow family
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00:00 [WATER FLOWING]
00:04 Once upon a time, we knew about death.
00:07 We buried our own.
00:09 We took care of them.
00:12 We knew what to do and how to do it,
00:15 how to perform this last sacred act for those we love.
00:19 But somewhere along the way, we forgot.
00:23 We let death become commercialized.
00:26 We outsourced death, like we outsource so many things
00:30 in life.
00:32 But we lost something along the way.
00:35 We forgot that being present with death
00:37 is so much a part of what it means to be alive.
00:40 Now, we're bringing death back.
00:45 We believe we're ready for it.
00:48 We know death can be life-changing.
00:51 We believe we're brave enough and strong enough
00:54 to deal with it.
00:56 And at Tender, we're changing the culture of funerals,
01:01 letting them be what they were always meant to be--
01:04 a chance to honor, to grieve, to heal, to love, to say goodbye
01:12 in your own way, in your own time.
01:16 Death is so much more than a transaction.
01:19 It's a transformation.
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