BLACKPINK's Lisa launches own label 'Lloud'
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00:00 Blackpink member Lisa has launched her own label, Loud.
00:04 On Instagram, the K-pop superstar dropped a black and white photo of her to introduce the company to the public.
00:10 According to the Loud's website, its goal as an artist management company is to create experiences that transcend genres and connect generations.
00:20 Lisa becomes the second Blackpink member to establish her own management firm following Jennie's label, Odd Atelier, in December.