Bud Light is hoping to give its brand a reboot with its 2024 Super Bowl commercial following a tumultuous 2023. Bud Light saw sales decline last year following an influencer-marketing campaign that included transgender social media star Dylan Mulvaney. Now, the brand is revealing its 2024 big game commercial, which introduces a new character for the "Bud Light Universe," The Bud Light Genie.
Category
✨
PeopleTranscript
00:00 Bud Light is hoping to give its brand a reboot with its 2024 Super Bowl commercial following a tumultuous 2023.
00:06 Bud Light saw sales decline last year following an influencer marketing campaign that included transgender social media star Dylan Mulvaney.
00:14 Now the brand is revealing its 2024 big game commercial, which introduces a new character to the Bud Light universe, the Bud Light Genie.
00:21 -Are you? -The Bud Light Genie? Yeah.
00:25 -So we get wishes? It's my thing. Gimme. -80s metal hair?
00:29 -Yes. -And it appears that the Bud Light Genie can grant an unlimited number of wishes.
00:34 -Invisible? -Predictable. -Giant bicep? -Big one!
00:37 The spot also includes cameos from Post Malone and NFL legend Peyton Manning.
00:42 -I wish Peyton Manning was my best friend. -Hey, Mom.
00:44 -How we doing? -Hey.
00:46 -Oh, Post Malone! -Hey.
00:49 As well as UFC chief Dana White.
00:52 I wish I was at that fight!
00:54 -He's gonna need another bicep. -How's party? -Definitely.
00:58 -Let's go! -Who wished for a T-Rex? -Guilty.
01:02 Last year, the brand's Super Bowl spot starring Miles and Kelly Teller took a more sophisticated approach.
01:06 This year, Bud Light wanted to lean into what made its previous Super Bowl ads classics of the genre.
01:11 The VP of Marketing for Bud Light, Todd Allen, said in an interview,
01:14 "You know, we've been doing Super Bowl ads since 1983. Some of the most iconic ads have leaned into humor.
01:20 So we're bringing that lightheartedness a bit back as well, more to the forefront."
01:24 As for the celebrities featured in the spot, Allen said, "We wanted to call on those long-standing friends of the brand
01:29 to join us for the ride, and they're all aligned to the passion points and platforms
01:33 that our fans know and love from Bud Light and expect from us."
01:36 For more on this story and to watch the full commercial, head to THR.com.
01:40 This is The Hollywood Reporter News.
01:42 (upbeat music)
01:44 (upbeat music)