Tom Brady is merging his health and nutrition brand TB12 and his apparel brand Brady with the training company Nobull. As part of the deal, Brady will become the No. 2 shareholder in Nobull, behind Mike Repole, who purchased a majority stake in Nobull in 2023. Nobull was founded in 2015 and sells sneakers and apparel primarily online. It aims to become a complete wellness company under this merger. The merger will include footwear, apparel, and nutrition products previously housed under the TB12 and Brady brands.