Category
🦄
CreativityTranscript
00:00 [Music]
00:17 L'Enfant Bleu presents "The Hidden Story"
00:21 The first children's book that secretly alerts parents to the dangers of sharenting.
00:26 When parents read this book with their child, they discover together a cute story about teddy bear photos.
00:32 But for parents, it's not the end of the story.
00:35 They have to re-read the story and replace the teddy bear with their child.
00:40 Sitting next to each other, parents realize that these teddy bear fans are in reality online pedophiles, hijacking their photos.
00:49 We decided to release the book during summer break, when parents share even more photos.
00:55 A massive distribution across France that allowed more than 800,000 parents to discover the hidden story.
01:02 Even the most influential parents publicly admitted that they were unaware of the danger.
01:07 The operation attracted the attention of all major news channels nationwide.
01:12 L'Enfant Bleu launched a campaign to raise awareness among adults.
01:16 Emma's teddy bear's crazy adventure.
01:18 Emma's teddy bear's crazy adventure.
01:20 When we re-read the story, we feel a kind of awareness.
01:25 The French Prime Minister also engaged in the debate.
01:28 You should continue to act. We have a duty to protect our children.
01:34 And a few weeks later, the unthinkable happened.
01:37 The Senate adopted.
01:40 France officially became the first country in the world to pass a law ensuring the protection of children's image rights.
01:49 And because this problem knows no borders, we've already started distributing the book worldwide.
01:55 In the hopes that one day, all governments will align with France's leading initiative, protecting children from sharenting.
02:04 [Music]