Au Vietnam, le "village de l'encens" s'est plié à la mode Instagram pour accueillir les touristes qui, à l'approche du Nouvel an lunaire, veulent leur photo au milieu des bâtonnets aux couleurs éclatantes
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00:00 In Vietnam, the incense village has taken to the Instagram trend to welcome tourists who,
00:05 as the new lunar year approaches, want their photos in the middle of the bright colored sticks.
00:10 Throughout Southeast Asia, many families live off the making of bamboo incense sticks,
00:16 whose know-how is passed down from generation to generation.
00:20 But in Cang Phu Co, near the capital Hanoi, North,
00:23 some craftsmen have added a touch of modernity to their centennial technique.
00:28 In addition to traditional red,
00:30 Dang Thi Hoa uses yellow, blue and green colors to enhance his offering
00:34 and satisfy visitors who come for an Instagram post.
00:37 "I am proud of the traditional know-how of our family,
00:40 and I am also happy that our village is becoming more known,"
00:43 the 45-year-old woman, involved in the making of incense for three decades, declares.
00:48 "I earn more money than I do with the AFP."
00:52 The villagers ask for 50,000 dongs, about 2 euros, to access the photogenic area.
00:57 On social media, hundreds of publications testify to the popularity of the place.
01:02 Tourists like to sit in the middle of the sticks that dry in the sun
01:06 and form a flamboyant painting.
01:09 In search of the best angle.
01:11 In front of one of the temples of the village,
01:13 hundreds of bouquets are arranged in the shape of a map of Vietnam.
01:17 Not far from there, a metal staircase has been installed to offer a point of view in height.
01:22 "I have asked one or two people to help visitors find the best angle for the photos
01:27 and to make sure that they do not disturb the drying of the sticks,"
01:30 explains Nguyen Ulong, another 58-year-old merchant.
01:34 The craftsman says he is very busy with the approach of the tea,
01:37 the Vietnamese new year,
01:38 where families gather and light dancing sticks in temples and in homes,
01:42 on the hotels dedicated to the ancestors.
01:44 Tourists seem to appreciate the attention of the locals.
01:48 "This place is super pretty, there are lots of colors,
01:51 it's really great for Instagram,"
01:53 assured Catherine Caro, a tourist from the Philippines.