The European Parliament approved a directive aimed at protecting consumers from misleading marketing.
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00:00 European Union parliamentarians on Wednesday voted overwhelmingly in favour of a new directive
00:07 that bans misleading environmental claims about products.
00:10 This means that using terms like climate neutral or environmentally friendly
00:15 will no longer be allowed without concrete evidence.
00:18 And this must be authorised by approved certification schemes.
00:23 The new rule aims to protect consumers from misleading marketing
00:27 and allow them to make sustainable choices.
00:30 Member states have two years to introduce the new rules.
00:33 [WHOOSH]