Centromarca, industria di marca conferma leadership nel largo consumo
(Adnkronos) - Con una quota di mercato del 68,4%, come evidenziato da NielsenIQ, l’industria di marca conferma la sua leadership nel mercato del largo consumo. Una seconda indagine, condotta dalla società di ricerche Adacta International per Centromarca, l’Associazione italiana dell’industria di marca, rivela gli elementi distintivi per i quali i consumatori scelgono i prodotti di marca. Dalla survey emerge che il consumatore ritiene i prodotti di marca sicuri, affidabili, di qualità distintiva, sostenibili e unici nelle formulazioni. Ne parla Vittorio Cino, Direttore generale di Centromarca.
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NewsTranscript
00:00 [Music]
00:04 Reliability, safety, quality, performance, uniqueness of the formulas,
00:10 versatility of use and sustainability.
00:12 These are just some of the elements that determine the consumer's clear preference
00:17 for the products of the industrial brands.
00:19 To reveal it is the investigation of the International Research Society
00:23 carried out by Centromarca, the Italian brand industry association,
00:27 at the end of 2023.
00:29 The preference of consumers for the brand products,
00:32 as evidenced by the data of Nielsen IQ,
00:34 makes the brand industry confirm its leadership in the wide consumption,
00:38 with a market share of 68.4%.
00:41 In Italy, the brand product has a market share that exceeds 68%.
00:45 What are the reasons that are at the basis of this result?
00:49 We asked the Research Society D'Acta,
00:51 which conducted the research activity for us.
00:54 In summary, consumers recognize a certain superiority to the brand products
00:59 compared to some elements, such as quality, safety and innovation,
01:03 together with a strong commitment to sustainability.
01:07 From these data, a strong conviction of consumers emerges,
01:11 which still today the brand industry has all the cards to maintain its leadership role
01:16 and also to face with courage and positivity the challenges of the future.