AI Elvis Presley to be beamed on London stage in immersive concert experience

AI Elvis Presley coming to London in immersive concert experiencePA

Transcript

00:00 [MUSIC]

00:11 The king of rock and roll is back.

00:13 In November of 2024,

00:15 we are bringing an Elvis immersive experience which

00:18 harnesses AI to London for the very, very first time.

00:22 It's going to be a joyful celebration of Elvis's life,

00:24 and I'm delighted to say that we have secured

00:26 the global rights to be able to premiere this show from London,

00:30 but then take it across the world.

00:32 So as part of this multi-million pound deal with

00:35 Authentic Brands Group who have owned

00:36 the rights to the Elvis estate since 2013,

00:40 we've got access to an archive which includes performance footage,

00:44 but also includes home footage,

00:46 which is going to enable us to create

00:48 an incredibly authentic version of Elvis in AI.

00:52 So you're going to go on a journey from Memphis to Las Vegas,

00:56 from New York to Los Angeles,

00:58 and really understand what Elvis went through during his life.

01:02 The end of this experience is a real crescendo where you'll see

01:07 a life-sized Elvis in AI perform some of his biggest hits.

01:11 [MUSIC]

01:17 Elvis has had an incredible enduring appeal globally,

01:19 and actually is one of only a handful of stars

01:22 whose legacy really, really endures.

01:25 As a British company, we're really proud to have secured

01:29 the global rights to this immersive show,

01:31 to be able to tell the story of Elvis in a new and exciting way.

01:35 [MUSIC]