Prabhas starrer Salaar will "not" be released in INOX, PVR and Miraj Cinemas due to unfair distribution and showcasing of the film.
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00:00 Prashant Neel's much-anticipated film Salar is all set to hit the silver screens on 22
00:07 December.
00:08 While just a day ahead of its release, it was recently revealed that the film won't
00:12 be screened on INOX, PVR and Mirage cinemas in the south and the big blow to the film
00:18 is related to Rajkumar Hirani's film Dunky.
00:21 Reportedly, the makers of Salar have alleged that the national screens have been favouring
00:26 Shah Rukh Khan's film Dunky.
00:28 As per a news agency, Humbel Films spokesperson revealed that the national screens, PVR INOX
00:34 and Mirage cinemas had initially promised that both Dunky and Salar would get equal
00:39 shows in theatres.
00:40 However, the promise wasn't fulfilled and they failed to keep their word as they allotted
00:45 more screens and shows to Rajkumar Hirani's film Dunky.
00:49 As quoted by the agency, the spokesperson said, "Because of unfair showcasing to Salar,
00:54 we will not be releasing in PVR INOX, Mirage in southern states.
00:59 We have been discussing it with them for the last two days."
01:02 The spokesperson added, "They have opened all show screens for Dunky alone which was
01:07 against what they had agreed.
01:08 They had agreed that they would give equal showcasing when discussed but now they're
01:13 not doing so."
01:14 Following the revelation, hashtags like #BoycottPVRINOX and #BoycottPVRAjayBijli have been trending
01:21 on social media platform Ex, formerly known as Twitter, Salar advance booking collection.
01:26 Meanwhile, talking about the advance bookings, Salar has reportedly grossed a massive amount
01:31 of Rs 30 crores through the advance bookings.
01:34 According to Secnewt.com, around 5.6 lakh tickets for 15,014 shows were sold for the
01:42 opening day of the film.
01:43 -
01:49 (upbeat music)