A22 CEO Bernd Reichart discusses why the ESL can prove so 'attractive' to every fan after court ruling
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00:00 I think we have to look forward now. This is a new era which just started today.
00:04 Don't look back, look forward. We made another proposal.
00:08 It's a proposal which was actually forged and generated with the input of a lot of clubs and stakeholders.
00:15 It's still open to be shaped. We invite everybody to continue to contribute.
00:20 But it has to be in the end, and it will be, a proposal which will be liked by fans and supported by clubs.
00:27 The new proposal for every football fan will first and foremost consist in better, more attractive, more intense, competitive matches from the first match day to the last.
00:38 It will be amazing. It will be exciting, and it will be of a global appeal as football has never displayed before.
00:48 That's, for me, the most emotional and most fan-centric aspect.
00:52 And then watching that for free, that is what we are going to implement, and this is what makes this proposal so fan-centric and so attractive to every fan.