Take a look at Selfish Spirits rum which is made in Leeds
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00:00 So I first had the idea from working in hospitality, so I saw gin become a massive thing and I
00:05 thought that perhaps rum could also do the same, so I decided to put my money where my
00:08 mouth is after a trip to Barbados and really run with it to create an ethically conscious
00:13 spiced rum.
00:14 Can you just tell us about your product?
00:17 Of course, yeah, so it's a dark spiced rum, 40% with lime, orange, caramel, vanilla, with
00:22 an aged rum base coming from Jamaica, Trinidad, Guyana and Barbados.
00:28 How long did it take to develop?
00:31 So to develop this rum it took me a good part of five years I would say, so we've been trading
00:36 for two years and the company's been incorporated since 2019, but I've had the idea for a long
00:42 time.
00:43 Stockists, where can people buy it?
00:45 So you can buy it in many of the places in Skipton, we're also based in Keelham Farm
00:49 Shop, we're also selling online as well in various vendors, so just check us out there.
00:55 Is there an ethos behind the company?
00:57 Yes there is, so we try to be as sustainable as possible in all of our practices and we
01:02 like to donate a portion of our profits to charity as well and take part in fundraising
01:05 events, the whole idea being so you can take a drink and not feel guilty about doing so.
01:11 Is it a Yorkshire rum?
01:14 It is a Yorkshire rum, it's created and produced in Leeds.
01:18 How did that relationship come about with the distillery in Leeds?
01:22 So they approached us first actually, we've had a relationship with them in the past and
01:27 they just started launching their own contract rum production and they wanted us on board
01:32 and we were more than happy to join forces with them.
01:34 Where do you see the company going, what's the ambitions?
01:37 I see the company expanding into other spirits, into other alcohol and hopefully one day take
01:43 over the supply chain and have our own distillery as well.