Inside the Pennywell offices of the Sunderland Echo: A film from 43 years ago, courtesy of the North East Film Archive
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00:00 Behind every edition there is a feat of organisation that repeats itself every 24 hours.
00:09 And behind that feat there are all the men and women that are the organisation.
00:14 The tradition of the paper creates its own loyalties and a sense of teamwork.
00:21 It runs through every department. Some people you meet, others you don't.
00:32 Some you know as voices.
00:34 "The photograph of the spaceman in the shop, which means that the following week in the future you can have the actual picture..."
00:40 The headquarters office is three miles from the centre of Sunderland, its third home in its long history.
00:46 The library still houses the first edition, published on December 22nd 1873.
00:57 The echoes reverberate through to the modern paper.