Category
🛠️
Style de vieTranscription
00:00 Decathlon wants to compete with Nike and Adidas.
00:03 Decathlon, the sport's giant, becomes the partner of the AG2R cycling team, a first-rate team.
00:09 The brand aims high by competing with Nike and Adidas on the field of professional sport.
00:14 The goal? To become the world leader by equipping Olympic athletes, international football teams or cycling teams.
00:21 Decathlon has made a real breakthrough in equipment and the sponsorship of professionals in recent years.
00:26 From Gaël Monfils' racket to the Ligue 1 ball, and a bunch of athletes who will participate in the 2024 Giro, including Teddy Riner.
00:34 Céline Delgene, a client experience expert at Decathlon, explains that their goal is to highlight their products' technicality for the highest level, while making them accessible to the consumer.
00:45 www.decathlon.com