6 Principles of Psychological Persuasion

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6 Principles of Psychological Persuasion

The principles of persuasion are a set of psychological rules to influence others. In his book "Influence", Robert Cialdini outlines 6 main principles: Reciprocity, scarcity, authority, consistency, liking and consensus. He later added a 7th principle, unity. Knowing these rules can be helpful to either influence others, or to protect yourself from the techniques when they are being used on you.

Unearth 100 life-changing laws distilled from the mistakes of those who came before us. These are the lessons hard-earned through the school of knocks. These laws are your roadmap to avoiding missteps and leading a more meaningful life.
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Albert Einstein was a theoretical physicist born in Germany who is widely regarded as one of the greatest physicists of all time. Albert Einstein is best known for developing the theory of relativity, but he also made significant contributions to the development of quantum mechanics.


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