Esteemed director Hannah Lux Davis brings pop visions to life, whether it’s for the hottest stars or iconic brands. Learn more about Davis and see how she collaborated with Pepsi® to make culture pop in the Pepsi-Cola® Soda Shop spots.
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MusicTranscript
00:00 I'm Hannah Lux Davis, and this is how I made culture pop with Pepsi.
00:04 [MUSIC]
00:06 I grew up in the heyday of music videos and TRL.
00:10 All those music artists were just creating the biggest, best music videos,
00:14 and I was just heavily, heavily influenced by that.
00:17 And I think at an early age, I just knew the power of music videos.
00:20 I knew how big they could make an artist look and feel.
00:24 I just loved the idea of directing someone who is singing and performing.
00:28 As soon as I started editing, the first thing I cut to music,
00:32 it really made a big impact on me.
00:34 When I was 18 years old, I moved to LA, and I said,
00:37 I'm gonna go there and make music videos for pop stars.
00:41 I'm in a Pepsi 125 diner.
00:43 Being in this diner is so much fun.
00:46 Everything looks so beautiful.
00:48 You have these really iconic patterns and textures that you kind of expect to be in a diner.
00:53 And this place has done a beautiful job at that.
00:55 And it's really bringing me back to all the diners that we created
00:58 for the Grease spot and the Footloose spot.
01:00 For the "You're the One That I Want" spot,
01:04 it was a solid Miss Direct moment that really incorporated the product so perfectly.
01:09 You have this iconic Grease song, "You're the One That I Want,"
01:12 and this whole time we have Doja Cat singing.
01:15 There's love interest, so we think that she's after this guy, Danny.
01:19 It turns out that she was just after his Pepsi the whole time.
01:23 So much of the film takes place in the Frosty Palace diner.
01:26 To modernize that, we used QR codes to create menus,
01:30 and we had a digital jukebox, and we had a lot of cell phones just everywhere.
01:34 The Footloose video, that was so cool.
01:38 Chloe Bailey was awesome. She was so fun to work with.
01:40 Seeing the Footloose-inspired dancing in the barn,
01:44 I think that was such a fun, big moment.
01:46 And seeing her go back and walk through the dancers
01:50 and then come back with a Pepsi and her epic drink shot,
01:53 her drink shot was like one for the books. It's so good.
01:55 It's not easy to do. If you actually try it,
01:58 people get so self-conscious and they start doing weird things with their mouth.
02:02 It's not easy when somebody's like, "Okay, drink."
02:04 This new logo and the identity refresh that is happening right here is gorgeous.
02:11 It's so clean and so modern.
02:14 And the new globe is just like, it's really even and level. I love it.
02:18 Pepsi has left their mark on music and pop culture for 125 years.
02:22 That's a huge deal. And they keep doing it over and over again.
02:26 The legacy I want to leave behind is I want to make an impact on pop culture.
02:30 I want to be making things that people talk about, people remember,
02:33 and people be like, "Oh yeah, that. I know that."
02:35 [MUSIC PLAYING]
02:39 [XBOX SOUND]