What toy is set to be most popular for Christmas 2023?
Coming up a little later on in the programme, we’ll be taking a look at what toys are thought to be the top-sellers this Christmastime. It seems Lego, action figures, dolls and sensory toys are to take the top-spots, but what specific brands might you need to fight a little harder for to get under your tree?
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00:00 Hi Barbie! Yep, it's no shock that Barbie is set to be the best selling toy for Christmas
00:11 this year. After the movie brought in $1.3 billion at the worldwide box office, it became
00:16 one of the only female dominated movies among the top grossing films of all time. As a result,
00:22 the Margot Robbie Barbie of the film is thought to be one of this year's best selling toys.
00:27 Experts also predict that Barbie's Dreamhouse, with a three-story slide, pet lift and pool,
00:32 is set to be a sellout. In terms of brand value, it's Lego which continues to dominate
00:37 the market as it accounts for the highest annual revenue among the major players of
00:42 the toy industry. In 2023, Lego was the most valuable toy brand in the world with a brand
00:48 value of over $7.4 billion. And this year, the top most sold Lego sets in 2023 are thought
00:55 to be Lego Star Wars, The Armourer's Mandalorian Forge, Lego Star Wars Legion Clone Troopers
01:01 and the Lego Star Wars Stormtroopers Helmet. Now, we mightn't be queuing for hours outside
01:05 department stores for the top toys anymore, but what other toys can you expect to have
01:10 to put up a fight for to get your hands on? Rachel Simpson-Jones, editor of Toy World
01:15 magazine predicts Sensory Toys to be a hit with Play-Doh expected to be most popular
01:20 for younger children. She also expects Plushies to be a bestseller, ranging from Squishmallows
01:26 to Squishy Beanies. Beloved toy retailer Hamleys has also released their top 10 toys for Christmas
01:32 2023. On that list, we can see top of the line toys, two recently launched. This includes
01:38 LOL Magic Flyers, Paw Patrol Movie Deluxe Vehicles and Playmobil Winnie and Piglet Treehouse.
01:44 As the cost of living crisis continues to burn a hole in our pockets, how can you save
01:48 a little bit of money on this year's top toys?
01:51 The cost of living has gone up, you know, everything's more expensive. So this year, we need to be looking out for the bargains for Christmas more than we ever have. So, so I like, do you know what I like to make a little list? Yeah, who don't like, even Father Christmas writes a list into Christmas, the naughty and nice list. And I put on there who I've got to buy for, roughly what I want to spend for each person and what they're into. So if I know if I'm buying for the kids, that one of them's in Paw Patrol, so I make sure I get some Paw Patrol bits.
02:19 Now, dolls are always a popular one at Christmas time, but outside the Barbie Dream Houses and Dream Boats, Mattel has announced what other brands are set to be popular. These include the ever popular Monster High, Polly Pocket and Disney Princesses, ranging from Frozen to Sleeping Beauty.
02:37 We all know it's been a difficult year and I think hopefully, I've been looking at what's going on in the world. This time next year, we'll be in a better situation. But this Christmas, it's going to be a difficult one for thousands and thousands of people out there. So don't spend all your money on presents. Don't go mental. Listen, it's all about the sentimental value, you know. People are just as happy with a simple card than they are with a bottle of aftershave or a bottle of perfume. As long as you tell your loved ones you love them on Christmas Day, that's all that matters.