McDonald's plans to open its first CosMc's location, a new spinoff brand, this week in Bolingbrook, Illinois. CosMc's takes its name from CosMc, a McDonaldland mascot from the 1980s-90s known for craving McDonald's food. The new brand will focus on customizable drinks and coffee, targeting the afternoon market. CosMc's aims to offer a faster, more convenient experience for snacks and pick-me-ups compared to full-size McDonald's restaurants. The new smaller-format stores will experiment with layouts like multiple drive-thru lanes to improve speed of service. McDonald's will test 10 CosMc's locations total by the end of 2024 before deciding whether to expand further.
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00:00 Benzinga and here's what's on the block. McDonald's plans to open its first Cosmix
00:04 location which is a new spin-off brand this week in Boiling Brook, Illinois.
00:09 Cosmix takes the name from Cosmic, a McDonaldland mascot from the 1980s to the 90s known for craving
00:15 McDonald's food. The new brand will focus on customizable drinks and coffee targeting the
00:20 afternoon market. Cosmic aims to offer a faster, more convenient experience for snacks and pick-me-up
00:26 compared to full-size McDonald's restaurants. The new, smaller store format will experiment
00:30 with layouts like multiple drive-thru lanes to improve the speed of service.
00:34 McDonald's will test 10 Cosmic locations by the end of 2024 before deciding whether to expand
00:40 further. For all things money, visit Benzinga.com.