Red Bull Racing’s Max Verstappen just completed the most dominant season in Formula 1 history, claiming a record 19 race victories (in 22 races) and sewing up the drivers’ title back on October 7. No surprise, then, that he’s the series’ financial champion as well, with an estimated $70 million in salary and bonus this year to lead all F1 drivers.
The 26-year-old Verstappen captures the top spot for the second straight season, ahead of Mercedes’ Lewis Hamilton, who made an estimated $55 million on the track in 2023 and has spent a decade as the series’ highest-paid star in Forbes’ annual athletes earnings ranking.
In all, the 10 highest-paid drivers in F1 collected an estimated $258 million in 2023 before taxes, a slight dip from 2022’s $264 million.
Unlike Forbes’ earnings lists for, say, soccer or the NBA, the F1 ranking excludes income from business endeavors such as endorsements, focusing solely on the sport’s salaries and bonuses. Because drivers are generally required to make appearances on behalf of their team and the team’s partners, most of them spend little effort seeking out personal sponsorships. Only a handful are believed to rake in more than $1 million annually, with Hamilton’s income off the track pegged at $10 million and Verstappen’s at $4 million for Forbes’ 2023 list of the world’s highest-paid athletes.
Still, despite the lack of endorsement deals, Formula 1 drivers are bona fide global stars, and increasingly relevant in the United States, where the Netflix docuseries Drive to Survive has attracted a passionate fan base. With the new interest, and an influx of new sponsors, Forbes estimated in July that the 10 Formula 1 teams would average $380 million in revenue this year, up from $220 million in 2018.
The 26-year-old Verstappen captures the top spot for the second straight season, ahead of Mercedes’ Lewis Hamilton, who made an estimated $55 million on the track in 2023 and has spent a decade as the series’ highest-paid star in Forbes’ annual athletes earnings ranking.
In all, the 10 highest-paid drivers in F1 collected an estimated $258 million in 2023 before taxes, a slight dip from 2022’s $264 million.
Unlike Forbes’ earnings lists for, say, soccer or the NBA, the F1 ranking excludes income from business endeavors such as endorsements, focusing solely on the sport’s salaries and bonuses. Because drivers are generally required to make appearances on behalf of their team and the team’s partners, most of them spend little effort seeking out personal sponsorships. Only a handful are believed to rake in more than $1 million annually, with Hamilton’s income off the track pegged at $10 million and Verstappen’s at $4 million for Forbes’ 2023 list of the world’s highest-paid athletes.
Still, despite the lack of endorsement deals, Formula 1 drivers are bona fide global stars, and increasingly relevant in the United States, where the Netflix docuseries Drive to Survive has attracted a passionate fan base. With the new interest, and an influx of new sponsors, Forbes estimated in July that the 10 Formula 1 teams would average $380 million in revenue this year, up from $220 million in 2018.
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MotorTranscript
00:00 The 10 highest paid drivers in Formula One collected an estimated $258 million in 2023
00:08 before taxes, and two big stars account for almost half of that total.
00:13 Unlike Forbes' earning lists for, say, soccer or the NBA, the Formula One ranking
00:17 excludes income from business endeavors such as endorsements, focusing solely on the sport's
00:22 salaries and bonuses.
00:24 Because drivers are generally required to make appearances on behalf of their team and
00:28 the team's partners, most of them spend little effort seeking out personal sponsorships.
00:33 Still, despite the lack of endorsement deals, Formula One drivers are bona fide global stars,
00:39 and increasingly relevant in the US, where the Netflix docuseries Drive to Survive has
00:44 attracted a passionate fanbase.
00:46 Here are the top 5 highest paid Formula One drivers.
00:50 At number 5 is Charles Leclerc.
00:53 A report over the summer claimed that Leclerc, fifth on the grid this season after a second-place
00:58 finish in 2022, had agreed to a record-breaking contract extension with Ferrari.
01:03 That turned out to be false, but he recently affirmed that he hopes to stay with the prancing
01:07 horse beyond the next season.
01:09 At number 4 is Sergio Perez.
01:12 Perez won two of the season's first four races, combining with teammate Max Verstappen
01:17 to give Red Bull Racing 21 Grand Prix victories in 22 races, and helping him finish second
01:23 in the driver standings.
01:25 At number 3 is Fernando Alonso.
01:28 In his first season with Aston Martin, the hugely popular Alonso finished fourth in the
01:32 driver standings.
01:33 The 42-year-old Spaniard was the last driver not named Verstappen or Hamilton to lead the
01:38 Formula One earnings race, making an estimated $30 million on Forbes' 2013 list of the
01:44 world's highest paid athletes.
01:46 At number 2 is Lewis Hamilton.
01:49 One of only two drivers in F1 history to have won seven championships, alongside the legendary
01:54 Michael Schumacher, Hamilton rebounded from 2022's sixth-place finish to nab third this
02:00 season.
02:01 Hamilton reached the podium at just six races in 2023, his fewest in a season since 2013.
02:07 But the 38-year-old British superstar isn't going anywhere, ending months of speculation
02:12 by signing a multi-year contract extension with Mercedes in August.
02:16 And at number 1 is Max Verstappen.
02:19 Red Bull Racing's Max Verstappen just completed the most dominant season in Formula One history,
02:24 claiming a record 19 race victories and sewing up the driver's title all the way back on
02:29 October 7.
02:30 No surprise then that he's the series financial champion as well, with an estimated $70 million
02:35 in salary and bonus this year to lead all Formula One drivers.
02:39 And Verstappen is due for a raise next season, as his five-year contract extension with Red
02:44 Bull begins.
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