Americans believe only this percentage of social media content is real
- 6 months ago
Americans believe only 37% of the content they see on social media is “real,” or free of edits, filters and Photoshop.
Between AI and “deep fake” videos — a survey of 2,000 U.S. adults split evenly by generation revealed that almost three-quarters (74%) can’t tell what’s real and what’s fake.
Americans are wary of both targeted ads (14%) and influencer content (18%) but a little more than half (52%) find themselves equally likely to question the legitimacy of either one.
And this goes beyond social media and what’s happening online, as the survey found that while 41% have more difficulty determining if an item they’re looking to purchase is “real” or “a dupe,” online, another 36% find shopping in-person to be just as challenging.
While the average respondent will spend about 15 minutes determining if an item is “real,” the genuine model or high-ticket designer piece, or a “dupe,” knockoffs of genuine items that have a lower ticket price, millennials (ages 27-42) take it a step further and will spend upwards of 20 minutes trying to decide.
Conducted by OnePoll on behalf of De Beers Group, results revealed that Americans already own a plethora of both real and dupe products.
While 33% of respondents say they only own real items, another 36% own both. Only 7% of respondents only own dupe items and 22% admit they don’t own either.
Almost half (47%) of Gen Z (ages 18-26) own a variety of each, more than any other generation.
Of the respondents who own real items, most have clothing (55%) and shoes (52%). Others have handbags or wallets (46%), fine jewelry (37%) and even makeup (33%).
Millennials are the most likely generation to own genuine fashion accessories, like belts or jackets (37%) and furniture or decor (31%).
When it comes to those who own their share of dupes, clothing still ranked at the top (45%), but handbags and wallets slid into the second spot (38%), followed by shoes (35%) and fashion accessories (31%).
Though 47% admit they’ve purchased a dupe item unknowingly, some respondents actually prefer that option.
Those reasons include a lower price tag (54%), an almost identical look (38%) and even not feeling the need to own the real item (27%).
“It’s important to note that 88% of respondents prefer to purchase items that they will get a lot of use out of,” said Sally Morrison, Director of PR for Natural Diamonds at De Beers Group. “While for some, that means sporting designer items, but for others, that means opting for the piece that they don’t mind getting damaged or ruined. It’s clear that these things perceived as either real or dupes play very different roles in their lives.”
When asked to determine whether certain things were “real”, a “dupe” or “fake,” respondents deemed GMO vegetables (35%) and cryptocurrency (42%) to be real.
However, respondents dubbed lab-grown diamonds (41%), plastic surgery (52%) and Chatbots and AI (40%) fake.
Between AI and “deep fake” videos — a survey of 2,000 U.S. adults split evenly by generation revealed that almost three-quarters (74%) can’t tell what’s real and what’s fake.
Americans are wary of both targeted ads (14%) and influencer content (18%) but a little more than half (52%) find themselves equally likely to question the legitimacy of either one.
And this goes beyond social media and what’s happening online, as the survey found that while 41% have more difficulty determining if an item they’re looking to purchase is “real” or “a dupe,” online, another 36% find shopping in-person to be just as challenging.
While the average respondent will spend about 15 minutes determining if an item is “real,” the genuine model or high-ticket designer piece, or a “dupe,” knockoffs of genuine items that have a lower ticket price, millennials (ages 27-42) take it a step further and will spend upwards of 20 minutes trying to decide.
Conducted by OnePoll on behalf of De Beers Group, results revealed that Americans already own a plethora of both real and dupe products.
While 33% of respondents say they only own real items, another 36% own both. Only 7% of respondents only own dupe items and 22% admit they don’t own either.
Almost half (47%) of Gen Z (ages 18-26) own a variety of each, more than any other generation.
Of the respondents who own real items, most have clothing (55%) and shoes (52%). Others have handbags or wallets (46%), fine jewelry (37%) and even makeup (33%).
Millennials are the most likely generation to own genuine fashion accessories, like belts or jackets (37%) and furniture or decor (31%).
When it comes to those who own their share of dupes, clothing still ranked at the top (45%), but handbags and wallets slid into the second spot (38%), followed by shoes (35%) and fashion accessories (31%).
Though 47% admit they’ve purchased a dupe item unknowingly, some respondents actually prefer that option.
Those reasons include a lower price tag (54%), an almost identical look (38%) and even not feeling the need to own the real item (27%).
“It’s important to note that 88% of respondents prefer to purchase items that they will get a lot of use out of,” said Sally Morrison, Director of PR for Natural Diamonds at De Beers Group. “While for some, that means sporting designer items, but for others, that means opting for the piece that they don’t mind getting damaged or ruined. It’s clear that these things perceived as either real or dupes play very different roles in their lives.”
When asked to determine whether certain things were “real”, a “dupe” or “fake,” respondents deemed GMO vegetables (35%) and cryptocurrency (42%) to be real.
However, respondents dubbed lab-grown diamonds (41%), plastic surgery (52%) and Chatbots and AI (40%) fake.